Ergodriven Launches the $20 "Start Standing Now" Desk
In comes Spark, out goes our last excuse to keep sitting at work.
CUPERTINO, CA - May 3rd, 2016 - Ergodriven today announced the launch of Spark, a $20 standing desk designed to overcome all barriers to standing desk adoption.

Are you reading this from a standing desk? Unless you've been living under a rock, you're surely aware that standing desks are quickly becoming the new normal, ever since Dr. James Levine published his ground breaking research linking sitting to a host of modern ailments. So why don't we all work at standing desks? The founders of Ergodriven, makers of the terrain-featured Topo anti-fatigue mat, think the answer comes down to inertia and friction. "When people think of a standing desk, the first thing that comes to mind is the health benefits. The second thing is 'who's going to pay for it'", says CEO Kit Perkins. "Spark makes that second question meaningless. Want a standing desk? Then just try it out. It's only twenty bucks."

How did they accomplish this seemingly impossible task? If you look past the attractive design and attention to standing desk ergonomics, you'll discover a desk that's 100% cardboard. Yes, cardboard. "The technical term is corrugated paperboard, and it's actually a highly engineered material", says Ryan Feeley, Ergodriven's CTO. "Competitive pressures on the packaging industry have created extremely efficient production techniques that we're leveraging to the max." The design looks like a blend of puzzle pieces and cardboard origami, but we have no doubt about Ergodriven's claim that Spark will support over 100 lbs.

The "desk" as they call it, is actually designed to sit on top of a conventional sitting desk like a small stand. It has two levels, one for a keyboard and mouse, and the other for a laptop or stand-alone monitor. The lower level gently slants away from you like an ergonomic keyboard tray, a body position that Ergodriven says is even more important when you're standing at your desk. With it's $20 price tag, Spark looks more than ready to deliver on it's mission to accelerate standing desk adoption.

Although Kickstarter has almost become the default way to bring a small startup's new products to the market, Ergodriven is launching Spark with the same in-house crowd-funding platform they used last year to fund the wildly successful anti-fatigue mat Topo. At the time, they eschewed Kickstarter to avoid the commissions and pass the savings on to their customers. With the launch of the aggressively priced Spark, their investment in web technologies, and the battle tested product launch strategy they published last fall all seem certain to pay dividends again.

Learn more about Spark and see the promotional video for the pre-order campaign at http://ergodriven.com/spark/.

###

Press Kit: http://ergodriven.com/spark-press-kit

If you’d like more information about Spark or Ergodriven, or to schedule an interview with Kit or Ryan, please contact Kit Perkins:
Email: info@ergodriven.com
Call/Text: +1 408.785.0905

About Ergodriven
Ergodriven was founded in 2013 by Kit Perkins (CEO) and Ryan Feeley (CTO), two engineers with a passion for sound minds and sound bodies. The company is focused on building environments that drive human health and performance. Their first product, Topo, was the first anti-fatigue mat designed specifically for standing desks. It was funded in the spring of 2015 through a wildly successful crowd-funding campaign.

Ergodriven Introduces a New Way to Get Healthy Movement at a Standing Desk
The first-ever anti-fatigue mat designed specifically for standing desks.
CUPERTINO, CA - January 6th, 2015 - "Flat ground is for wheels, not feet" said Ryan Feeley, co-founder of the health and wellness startup Ergodriven, "that's why we've developed Topo, the anti-fatigue mat with the best ergonomics in the game."

You can spend several hundred dollars on an ergonomic office chair. But with recent reports that sitting is as hazardous as smoking, innovative sit/stand desks and other creative alternatives are being rapidly adopted. Topo is like an ergonomic chair for your feet. It has calculated terrain features that optimally support the body while standing and actually stimulate more healthy movement.

Traditional anti-fatigue mats generate an imperceptible sway of the user's body, which encourages subtle micro-movements in the feet, calf, and leg muscles to maintain a stable upright posture. Ergodriven's Topo retains all of these benefits, but by engineering the mat specifically for the modern workplace, they added six calculated terrain features that transform a traditional anti-fatigue mat into a truly ergonomic product. The contoured surfaces provide positional variation and an integrated "calf-raise" platform to encourage users to exercise their calf muscles between tasks. Calf muscle exercise engages the skeletal-muscle pump which flushes blood against gravity from the leg veins of a standing person. Additionally, Ergodriven gave the patent-pending Topo a low friction bottom surface which allows it to be easily repositioned when the user switches the configuration of a sit/stand desk.

Launch Strategy - Eschewing Kickstarter
Although Kickstarter has almost become the default way to introduce a startup's first product to the public, Ergodriven decided to launch Topo directly from their website so they could give customers the best possible value. Said co-founder and CEO Kit Perkins, "a successful crowdfunding campaign involves an enormous amount of work in product development, validation, promotion, and fulfillment. At the end of the day, Kickstarter doesn't add enough value for our customers to justify 5% higher prices. We're going to be releasing products for a long time, and we'd much rather offer the best possible value right from the start."

Learn more about Topo and see the promotional video for the pre-order campaign at http://ergodriven.com/topo.

Eschewing Kickstarter also allowed for some unique possibilities, including a friendly sharing competition between fans. Anyone can get a custom link to the campaign here, sharing leaders are tracked on a live leaderboard, and the most prolific fan promoters are rewarded with prizes at campaign close on February 6th, 2015.

Promoting Ergonomic Innovation - Ergo Depot Supports the Future
With extensive industry experience and a great eye for effective, innovative design, retailer Ergo Depot has supported Ergodriven since before Topo existed. They have been instrumental in guiding Ergodriven's development process, from giving early and accurate feedback, to providing their San Francisco Design Studio for photography and video production. Ergo Depot Founder and CEO David Kahl is a valued advisor to Ergodriven.

Ergo Depot will continue their support of ergonomic innovation as the first retailer listing Topo after the conclusion of the pre-order campaign.

###

Press Kit: http://ergodriven.com/topo-press-kit

If you’d like more information about Topo or Ergodriven, or to schedule an interview with Kit or Ryan, please contact Kit Perkins:
Email: info@ergodriven.com
Call/Text: +1 408.785.0905

About Ergodriven
Ergodriven was founded in 2013 by Kit Perkins (CEO) and Ryan Feeley (CTO), two engineers with a passion for sound minds and sound bodies. The company is focused on building environments that drive human health and performance. By using the environment as a tool to facilitate and motivate performance, we can achieve increased satisfaction and the comfort of long-term sustained health and happiness.

Ergodriven's Standing Desk Calculator Ensures Optimal Ergonomics for Standing Knowledge Workers
Transform your body dimensions to the perfect setup, and even get free plans for a custom standing desk
CUPERTINO, CA - May 20th, 2014 - Ergodriven today announced the release of a free web-based ergonomic calculator that takes measurements of a user's body and outputs their optimal standing standing desk geometry. Adoption of standing desks is on the rise in Silicon Valley, and beyond, with progressive companies such as Google, Box, and Tesla providing adjustable sit/stand desks to their employees.

A person with typical body geometry can simply input their height into the calculator to produce their ideal setup. The calculator also has an "advanced mode" which uses measurements of height, ground to elbow height, and forearm length to produce a more customized result. Ergodriven encourages people to use the calculator output as a starting point, and then make any needed adjustments to complement their body. However, the output is typically quite satisfactory. Ergodriven used published statistical data on adult men and women produced by NASA to develop relationships between height and the body dimensions critical to a standing desk setup. According to Ergodriven CEO Kit Perkins, "the biggest roadblock is motivating harried knowledge workers to pay attention to how they hold their bodies in the first place. We're hopeful that by providing a calculation based only on how tall you are, which everybody knows, good ergonomics will become so accessible you can't help but pay attention."

One novel aspect of the calculator is the recommendation of a downward sloping, or "drop" keyboard angle, which lowers the hands and brings them closer to the body. By lowering the hands, the shoulders become more externally rotated, which is a more stable and relaxed position.

The motivation for the calculator was a frustration that the hype surrounding standing desks tends to drown out the ergonomic motivation for getting away from a chair in the first place. "We were discouraged by the number of advertisements and even news articles promoting standing desks that seem to take a "well, it isn't sitting" approach to ergonomics," said Ryan Feeley, CTO of Ergodriven. The free calculator, available here, should help bring ergonomics back into focus.

###

If you’d like more information about Ergodriven, or to schedule an interview with Kit or Ryan, please contact Kit Perkins:
Email: info@ergodriven.com
Call/Text: +1 408.785.0905

About Ergodriven
Ergodriven was founded in 2013 by Kit Perkins (CEO) and Ryan Feeley (CTO), two engineers with a passion for sound minds and sound bodies. The company is focused on building environments that drive human health and performance. By using the environment as a tool to facilitate and motivate performance, we can achieve increased satisfaction and the comfort of long-term sustained health and happiness.